Consumption scene fully extended

In recent years, from the rise of offline retail to the rise of new retail, the consumption form has undergone a tremendous change. Among the offline stores, the most attractive to consumers is often a favorite atmosphere and scene. However, during the epidemic period, everyone could not close the door, and it was difficult to connect with customers through offline scenes. As a result, the live broadcast followed the trend and ushered in a highlight moment. Especially in recent months, academicians, county heads, CEOs and others have walked from behind the scenes to the stage and personally live broadcast the goods.

The essence of retail is actually supply and demand matching. The conversion from traditional retail to new retail is the transition from the stock to the stock. The three elements are indispensable, and many retail companies have created offline unique advantages. Many attempts have been made. Nowadays, experience has become the core content of consumption in the new retail era. The advantages and opportunities of offline entities have become more and more prominent. Stores provide consumers with a place to experience, from "e-commerce" to "store business". occur.

In addition, online and offline scenes are also accelerating integration. When offline stores are hit, customer traffic is greatly reduced. Therefore, offline stores have launched online channels to accelerate the development of online and offline integration. Live broadcast and bring goods, operate member WeChat groups, provide contactless services, and provide consumers with better services by exploring multiple consumption scenarios. From this, the retail scene has been fully extended, no longer subject to time, space and other objective Conditional constraints.

Speed ​​up online and offline integration

For retailers, the dualistic problem of "online or offline" was the ultimate challenge of life and death. Since Ma Yun proposed the concept of "new retail", the infinite integration of online and offline has become a new retail trend. However, the epidemic has changed people's lifestyles and traditional retail models. The two have gradually formed a balance. The deep integration of online and offline has gradually broken the boundaries between existing retail models and the epidemic has promoted consumption. Further migration to the Internet has become an accelerator for the online mother and baby market to accelerate again. In this era of comprehensive integration, omnichannel is the general trend.

In terms of maternal and child channels, there is unlimited space and time for online, while offline is more focused on experience, which can create a sense of ceremony. Due to the convenience of online sales, it is impossible to refuse, and the consumption brought by offline services is also unpredictable. Therefore, traditional stores must first break the "walls of physical stores"-that is, store area, shelf space, geographical restrictions, extend the functions of online sales, and comprehensively enhance customers' shopping experience by enriching products and expanding sales channels. Expand the once limited business opportunities to unlimited.

home-to-door service comprehensive attack

The epidemic temporarily dampened people's enthusiasm for consumption, but in the long run, its impact on China's consumption growth trend is still limited. On the one hand, affected by the epidemic, many brick-and-mortar stores and supermarkets have launched various online mini-programs or launched live online shopping live broadcasts, or used the take-out platform to quickly transform to home-to-home services, which has ushered in the traditional retail industry. New round of integration and upgrade opportunities. On the other hand, a large number of new formats and new business models have emerged, consumers are free from space restrictions, and when the epidemic prevents everyone from going out, Daojia’s business model has transformed the way people go from store to store and completed the sales of goods to people. change.

Under the house economy, the home market competition has already begun. Industry insiders believe that the epidemic has achieved the home-to-home model, but after the epidemic, the overall business will shrink, the survival of the fittest, and the head companies with strong competitiveness will occupy the main market share. At the same time, with the formation of online-to-order and offline delivery home-to-home habits, the home-to-home model will be normalized and the home-to-home business will develop steadily in the future, or it will become a blue ocean for the transformation and upgrading of supermarkets and fresh e-commerce.

The logic of maternal and child stores is also the same. The reason why most consumers prefer online shopping is that online shopping has no place and time limit. You can shop anytime, anywhere. Physical stores have to make up for their shortcomings in this regard. Goods come to the door, and can also create a good service experience, and the delivery stage can also promote the distribution of leaflets, or directly recommend new products, etc., which will increase the possibility of consumers becoming members, and can also help stores better development of.